A New Twist in B-School Recruiting

Photograph by Francis Dzikowski/Esto for Robert A.M. Stern Architects

Companies that want to foster deeper relationships with business schools typically send recruiters to campus, bring executives to speak in classes, and hire students for internships and full-time jobs. This year, Nielsen Holdings, a global information and measurement company, took that relationship one step further, moving into an office in Miami University’s Farmer School of Business campus in Oxford, Ohio, and holding office hours several times a week.

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