Social Game Makers Place Their Bets

Zynga, Activision, EA, and others are preparing for online wagering
Photo Illustration by 731; Dice photo: Andrew Bret Wallis/Getty Images

What happens in CityVille stays in CityVille—or so social game maker Zynga hopes. The San Francisco company and its rivals have long used social networks to sell virtual goods for real profit. Now Zynga wants to bring Sin City-style wagering to the online masses. “It’s a natural fit,” Chief Executive Officer Mark Pincus said at a conference in February. Gambling on social media sites “is going to be mind-blowing.”

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