This week an Australian tech “entertainment” company called Collector’s Edition announced the launch of its newest venture, a startup named “Sh-tter.” Sh-tter specializes in the printing of Twitter feeds—either your own or any others of your choice—onto rolls of toilet paper, which are then shipped out to customers. (For $35, along with shipping and handling, one can purchase a pack of four rolls.) Bloomberg Businessweek caught up with Collector’s Edition co-founder David Gillespie—the man behind Sh-tter—to discuss their most popular orders, the quality of the toilet paper, and Twitter’s reaction.
So how did Sh-tter come about?
