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Mercedes Attacks BMW From Hungary With Europe’s Last Plant: Cars

Daimler AG’s Mercedes-Benz kicked off its assault on Bayerische Motoren Werke AG’s luxury-car sales lead on the plains of Hungary.

An 800 million-euro ($1.07 billion) factory, located in Kecskemet about 90 kilometers (56 miles) southeast of Budapest, began production of the Mercedes B-Class compact today, marking the carmaker’s first new assembly plant in 15 years -- and likely the last major auto facility to be built in Europe.