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The Charisma Makeover

The Charisma Makeover
Photograph by Miramax

Can charisma be studied like acting? Executive coach Olivia Fox Cabane is the author of The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism.

Cabane, 33, explains that charisma is built of three main components—presence, power, and warmth. She uses behavioral science techniques to help clients improve their ability to influence and inspire others. TMB put the author’s “anyone” claim to the test by asking her to give a charisma makeover to several business leaders who, let’s just say, lack the “the gift of grace.”

Mark Zuckerberg
Founder/Chief Executive Officer, Facebook