The Hunger Games Is Just Lions Gate's Latest Hit

Courtesy Lions Gate

How loud is the buzz around The Hunger Games? So powerful that my 12-year-old daughter, who stayed home from school because of a sore throat, snuck out of the house Friday to take in an opening-day screening. That’s never happened before. (And my wife has angrily sworn it will never happen again.) My daughter’s transgression is a tribute to Lions Gate’s marketing of the film—supposedly done on the relatively modest budget of $45 million—that adroitly used social media to lure in the demographic that can make or break an opening weekend.

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