The Hunger Games Is Just Lions Gate's Latest HitKarl Taro Greenfeld
How loud is the buzz around The Hunger Games? So powerful that my 12-year-old daughter, who stayed home from school because of a sore throat, snuck out of the house Friday to take in an opening-day screening. That’s never happened before. (And my wife has angrily sworn it will never happen again.) My daughter’s transgression is a tribute to Lions Gate’s marketing of the film—supposedly done on the relatively modest budget of $45 million—that adroitly used social media to lure in the demographic that can make or break an opening weekend.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.
- NFL’s $205 Million Man Is Hated by Everyone But Those Who Matter
- Americans Are Retiring Later, Dying Sooner and Sicker In-Between
- Singapore Will Stop Increasing Car Numbers From February 2018
- Noble Group Warns of Loss Topping $1 Billion
- U.S. Stocks Drop at Start of Big Week for Earnings: Markets Wrap