B-School Research BriefsFrancesca Di Meglio
Humans are a complex and mysterious breed, and understanding how we think can go a long way toward improving business. To that end, business school research is often focused on discovering hidden motivations for human behavior— and ultimately, more effective ways of reaching out to both employees and consumers. Recent studies from top business schools may not have cracked the code, but they go a long way toward explaining what makes us tick.
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