There's Basically Nothing You Can Say That Isn't TrademarkedSpencer Bailey and Julian Sancton
Can you confidently say that you have never in your life said the words “It’s gonna be awesome”? If not, then you may be on shaky legal ground, as the phrase is trademarked. Benjamin Palmer, the stylishly disheveled chief executive of Barbarian Group, a digital marketing and creative agency in New York, says his colleagues initially registered his favorite catchphrase on a lark.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.