There's Basically Nothing You Can Say That Isn't Trademarked

Illustration by 731 Lexington

Can you confidently say that you have never in your life said the words “It’s gonna be awesome”? If not, then you may be on shaky legal ground, as the phrase is trademarked. Benjamin Palmer, the stylishly disheveled chief executive of Barbarian Group, a digital marketing and creative agency in New York, says his colleagues initially registered his favorite catchphrase on a lark.

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