Signature Brew Lets Rock Stars Create Their Own Beer

Photograph by Dave Shafer/Aurora/Getty Images

A good concert requires four things: a captivating band, a well-designed venue, an enthusiastic audience, and beer. You need a lot of beer. London-based Signature Brew is on a quest to provide concertgoers with unique craft beers, one band at a time. The company, which launched in August 2011, works with musicians to create custom brews tailored to the artists’ specific tastes.

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