Behind the Birth, Death, and Rebirth of Datsun

How Nissan killed a global brand in 1981, and then decided to revive it
Photograph by Robert E. Klein/AP Photo

Datsuns are back. Well, kind of. Nissan on March 21 announced that it’s reviving the once-popular brand, phased out in 1981—but only in Russia, India, and Indonesia.

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