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Kid CEOs: Sisters Sell Spa-Themed Products for Girls

Halle and Brea Holmes are the founders and CEOs of Sweet Dreams Girlz
Halle and Brea Holmes are the founders and CEOs of Sweet Dreams GirlzPhotograph by Andy DeLisle/Bloomberg Businessweek

In February, Brea Holmes, an 18-year-old high school senior from Phoenix, was passing the time in her afternoon Spanish class by surreptitiously texting. “I know it’s a bad thing to be texting during class,” she says. But her attention was diverted, and it was her own mother, Lisa, who was prying away her eyes. “My mom was like, ‘Why are the Nickelodeon Kids’ Choice Awards looking for you guys?’” Holmes’s voice trembles with excitement. “I literally almost screamed. I went crazy.”

When not in school, Brea and her 12-year-old sister, Halle, are the founders and chief executive officers of Sweet Dreams Girlz, a producer of paraben-free skin care products for young girls, including shampoos, conditioners, facial cleanser, lip balm, and moisturizer. The idea for the company was borne out of a themed slumber party the Holmes sisters hosted for a group of friends and relatives. The girls chose a “spa” theme. So their parents took them to a local outpost of Bath & Body Works to stock up on supplies.

Photograph by Andy DeLisle/Bloomberg Businessweek