Go under the knife, get a slice. That’s the March Madness-themed promotion from the Urology Associates of Cape Cod (UACC), which is offering a free pizza with every vasectomy scheduled by patients who visit one of its three clinics during the tournament. The $500-$700 surgery (which the association says is covered under most insurance plans) affords men the chance to have a safe method of sterilization—and a free pie from Surf’s Up Pizza and Seafood in Sandwich, Mass. Bloomberg Businessweek talked to UACC urologist Dr. John Homa about the procedure, the promotion, and whether anyone who’s just had their whoosit chopped really wants to eat a pizza.
Why did you decide to run this promotion?