London Taxis' Next Stop: Azerbaijan

The maker of the iconic cabs is expanding in emerging markets
Violet taxis from Manganese Bronze will ferry visitors to the European song championship in Baku Photograph by President of Azerbaijan Republic Press

The Azerbaijani pop duo Ell & Nikki’s victory in last year’s Eurovision Song Contest has produced an unlikely beneficiary: a British taxi manufacturer. Tradition dictates that as reigning champ of the pan-European songfest, Azerbaijan gets to host the next competition, to be held on May 26. That has prompted the oil-rich nation to order 1,000 black London-style taxis. The iconic cabs are destined for the capital city of Baku, which has a fleet of 20,000 Soviet-era models, mostly Russian Lada sedans.

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