B-School Research Briefs

Photograph by Nicole Bengiveno/The New York Times/Redux

Studying consumers is a window into the economy’s soul, or at least its potential. That’s probably why so many business school professors have set their sights on consumers: what they buy, what influences their decisions, and the best ways to reach them. Here’s a roundup of some recent and interesting B-school research related to consumers of everything from art to investments:

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