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Japan’s Richest Man Remakes Uniqlo in Manhattan’s Image

Uniqlo, the Japanese T-shirt maker, wanted to change its image, which was seen as drab in its homeland. Part of the solution: recreating the sheen of its New York Fifth Avenue store in Tokyo’s most expensive fashion district -- rebranding from the outside in.

Uniqlo next week will open its world’s largest store in Tokyo’s Ginza area. Combined with a shift to use English as its official language and plans to hire more international workers, the strategy is designed to shed Uniqlo’s roots as a budget label selling cheap clothing 30 years ago.