Facebook's Payment Whales

Illustration by Bloomberg Businessweek

Looking to diversify its revenue beyond ads, Facebook has focused on trying to use its social network to create a payments network. While payments make up 15 percent of its sales, the company’s latest regulatory filing shows just 15 million of its 845 million users have made purchases with its payments system. Put another way, that means 1.8 percent of Facebook’s users create 15 percent of the company’s revenue—and its only non-ad revenue at that.

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