Taking the Cinnamon Challenge Online

Image courtesy YouTube

Kids have been daring each other to do stupid stuff since the beginning of time, but only recently have social media come along to enhance—and help share—the experience. A recent craze sweeping teen circles is the Cinnamon Challenge. The goal is to gobble up a teaspoon of cinnamon and swallow it all in 60 seconds. It’s not as easy as it sounds. While statistics are not available, it is safe to say that most contenders fail. Success, however, isn’t really the point. The fun part comes from capturing it all on a laptop or phone and putting it on YouTube or Facebook, where friends and strangers can watch and revel in your pain. YouTube features some 30,000 videos of teens and 20-somethings embarking on the challenge, usually only to end up choking, coughing, gasping, and spitting. Many of these videos have been viewed millions of times, and some are helpfully labeled: WARNING PUKE.

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