Five Frontiers Facebook Could Conquer

Photograph by David Paul Morris/Bloomberg

In Facebook’s initial public offering filing, Mark Zuckerberg says his company adheres to “the hacker way.” Experiment, try a lot of new ideas, prototype them, and keep moving. It’s an ethic that the company will need more than ever when its shares are trading at a projected multiple of 25 times revenue. To meet elephantine expectations, the social network will need to hack its way out of its comfort zone and into untapped markets.

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