The name couldn’t be more prosaic: the new iPad. The technology it contains was mostly anticipated by Apple’s rabid followers. The bottom line, though, is that Apple has once again raised the bar in the booming industry for tablet computers.
Tim Cook, Apple’s new CEO, started Apple’s Wednesday event in San Francisco by laying out the commonly held vision for the future of computing—that it will be mobile—and arguing that the shift plays to Apple’s strengths. “When we talk about the post-PC world, we are talking about a world where the PC is no longer the center of your digital world but rather just a device,” he said, pacing the stage. “We are talking about a world where your new device, devices you use the most, need to be more portable, more personal, and dramatically more easy to use than any PC has ever been.”
