Greek Wines: How Do You Sell a Mouthful Like 'Agiorgitiko?'By
The words Xinomavro (Ksee no’ ma vro) and Agiorgitiko (Ah yor yee’ ti ko)—grapes commonly used to make Greek wine—are intimidating enough to trip up most English-speakers before they get to the end of this sentence. Not that “Sauvignon Blanc” or “Montepulciano” roll trippingly off the tongue, but U.S. wine drinkers have been practicing pronouncing the names of those French and Italian varietals for several decades.
To continue reading this article you must be a Bloomberg Professional Service Subscriber.
If you believe that you may have received this message in error please let us know.