Being Tracked by Google Isn’t Bad—It’s Actually Good

An ocean of outrage erupted recently over Google’s new privacy policy, which went into effect on Thursday: The European Union is protesting the changes, the Electronic Frontier Foundation is recommending that users delete their search histories, and much of the coverage seems designed to fan the flames of panic. But should Google’s moves be cause for alarm? Hardly. For one thing, the new policy is not much of a change from the company’s previous policies (as some observers have pointed out). But more than that, tracking users is one of the fundamental building blocks of Web services, and it arguably makes the Web better, not worse.

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