Zynga and the Perils of Becoming a Platform

I will give Zynga this much: The company has some serious stones for setting up Zynga.com as a place for its own games and those of third parties to live outside Facebook. You can’t really blame it for doing so. After all, too much dependence on someone else’s social network—whether it be for users, revenue, or both—is never a good thing. But being a platform provider and an aggregator of entertainment options is a hard business that’s not to be taken lightly.

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