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Kingfisher Tops Rivals Selling India Milder Beer: Retail

Indians sip only two liters of beer a year, just one-twentieth the amount consumed by Chinese and less than one-fortieth by Americans. SABMiller Plc, Anheuser-Busch InBev NV and Carlsberg A/S see that as an opportunity.

The global brewers are forming partnerships, introducing new products and marketing milder, pricier brews to young Indians. They have yet to overcome a maze of regulations and United Breweries Ltd., owner of top local brand Kingfisher, in a market expected by Euromonitor International to almost double to $9 billion by 2016.