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Live Nation Wields ‘The Boss’ in Stub Hub Ticket Battle

Live Nation Entertainment Inc., the world’s largest concert promoter and ticket seller, is using Bruce Springsteen’s tour to push paperless tickets, a move that may weaken StubHub’s lead in the $4 billion resale market.

The company set aside a fifth of the seats at Springsteen’s New Jersey concerts next month for paperless transactions. Its Ticketmaster unit sold conventional tickets for the New York shows, as state law requires. The result: EBay Inc.’s StubHub.com lists 63 percent fewer tickets for those sections at the New Jersey shows, Live Nation said in an e-mail.