Macy's Says Martha Stewart's Dance Card Is Too Full
In 2005, Martha Stewart’s company approached Macy’s with an intriguing proposition. It offered the nation’s second-largest department store chain the chance to sell a wide range of home goods bearing the name of the style doyenne. Stewart was already a household name, with a successful TV show and magazine and a line of housewares sold by discounter Kmart. There was one possible downside: Stewart had just been released from a federal prison after serving five months for obstruction of justice. Nonetheless, Macy’s bit, and what followed was a partnership that made the Martha Stewart Collection one of the chain’s most visible brands.
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