Getting Androids and iPhones to Play Nice

Developers use HTML 5 to build apps that work across devices
Photograph by David Paul Morris/Bloomberg

Pity the programmer. The path used to be so clear. After coming up with the next billion-dollar software idea, the only decision to be made was whether to build it for just Windows or Mac as well. Now the options are far more diverse. Mobile platforms like iOS, Android, and Windows Phone all vie for coders’ attention alongside desktop operating systems and Web hubs such as Facebook. Each one requires time and often a different skill set.

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