Chinese Imports Invade India

Indian store shelves fill up with low-priced Chinese goods

Outsourcing specialist Tata Consultancy Services, the largest Indian IT services company, moved into the China market 10 years ago, eventually teaming up with the Chinese government to provide outsourcing services to state-owned banks and other financial institutions. A decade later the TCS head count in China is not even a rounding error in the company’s ledger: only 2,000 employees, compared with a global TCS staff of 235,000. Even with the government as a partner, an Indian company has to work hard at building relationships with potential Chinese customers. “It’s disappointing,” says Girija Pande, chairman of Asia-Pacific for TCS. Making headway in China “will take time.”

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