Brian France on Steering Nascar to a TV Deal

On the eve of the Daytona 500, Nascar’s chairman and CEO recalls confronting owners and his own family to strike a multibillion-dollar TV deal
Illustration by Jimmy Turrell

My grandfather founded Nascar more than 60 years ago. When I was growing up, it was really small so I didn’t think it would be big enough to be a career opportunity for me. I started working at the company when I was a teenager. I became CEO in 2003. In any family business, you want to make your mark. If you’re just going to drive the ship as it was before, then you’re probably the wrong person for the job.

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