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Lance Armstrong Gives Ironman Impetus for U.S. Television First

World Triathlon Corp. is in discussion with Comcast Corp.’s NBC network about televising live part of its 2012 Ironman World Championship in Hawaii as Lance Armstrong targets a spot in the race.

Andrew Messick, World Triathlon’s chief executive officer, said he’ll be “much more aggressive” in getting television coverage for its marquee race because of Armstrong, a seven-time winner of cycling’s Tour de France. NBC currently televises the annual championship race in Kailua-Kona on tape-delay about two months after it takes place.