World Triathlon Corp. is in discussion with Comcast Corp.’s NBC network about televising live part of its 2012 Ironman World Championship in Hawaii as Lance Armstrong targets a spot in the race.
Andrew Messick, World Triathlon’s chief executive officer, said he’ll be “much more aggressive” in getting television coverage for its marquee race because of Armstrong, a seven-time winner of cycling’s Tour de France. NBC currently televises the annual championship race in Kailua-Kona on tape-delay about two months after it takes place.
