When J.C. Penney Co. announced in December that it had cut a deal to carry Martha Stewart-branded home goods in its stores, it didn’t take Macy’s Inc. long to say: Wait a minute, Martha.
More than five years ago, Macy’s signed its own exclusive contract to sell bedding, towels, dinnerware, cookware and the like from Martha Stewart Living Omnimedia Inc. Under the terms, Martha Stewart Living isn’t allowed to sell such wares at a Macy’s competitor, including J.C. Penney, Macy’s says.
