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The Adventures of Superfood Man

Darin Olien is to maca root and goji berry what Indiana Jones is to lost arks. And the market for his exotic drink mixes is doubling—even though there’s scant science to show they work

On a good morning in Paradise Cove, Malibu, the water is so clear you can see halibut lurking in the kelp. Little Dume Point rises from its cliffs to the north, and beneath it a few surfers on stand-up paddleboards rise and fall on the swell waiting for their wave.

Darin Olien, who looks like a Tarzan action figure, is talking to a surfer in his early twenties named Igor about the health benefits of alkalinization in the body. He tells Igor, who’s trying to balance his board and blinking back the sun, that 7.4 is where the pH of our body wants to be and that most of our diets are far too acidic, which leads to inflammation and degenerative disease. Red meat is very acidic; coffee, corn, and wheat, too.