Power 100: MethodologyDavid Newman
CSE, an integrated sports and marketing firm in Atlanta, and Horrow Sports Ventures developed the 2012 edition of the Power 100 ranking of the most powerful athletes in professional sports. Using the same methodology for the third consecutive year, the ranking comprises only professional athletes playing in the United States. Coaches, executives, owners, agents, and even retired athletes were not considered. Only regular season statistics were used.
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