DrMelon, Startups Rush Into Mobile HealthStacey Higginbotham
Dr. Sang Hoon Woo is an internist at Stanford Medical School who had grown frustrated listening to patients’ tales of trying to find health information online. When he read about Steve Jobs’s misguided attempts to cure his cancer using homeopathic means found on the Web, Dr. Woo decided he had to help his profession reach consumers in the online (and mobile) age. So—like the folks who created WebMD or Dr. Koop or myriad other online medical resources—Woo built DrMelon to get trusted medical information to consumers in an easily digestible form that’s accessible from any device. He’s one of several entrepreneurs trying to bring medicine into the current, connected age.
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