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Cate Blanchett, Damien Hirst Star in Olympic-Year Arts Bonanza

Travelers converging on London this year will have more to look forward to than runner Usain Bolt acing the 100-meter sprint and swimmer Michael Phelps topping up his gold-medal collection.

The capital is rolling out many arts events around the Olympic Games (July 27-Aug. 12). Some have been long planned and some commissioned as part of a four-year, 97 million pound ($148 million) cultural program. Big U.K. names such as Shakespeare, David Hockney, and Damien Hirst will be the toast of 2012.