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China to Start U.S. Channel as State Media Takes Culture Abroad

China will start airing a 24-hour television channel to homes in New York in the first quarter, the nation’s latest effort to expand state-controlled media overseas as it seeks to wield greater cultural influence.

“It’s our role to propagate information about China overseas,” Yan Xinxia, a director at the State Council Information Office’s China Internet Information Center, told reporters in Hong Kong today. The center will partner with CMMB Vision Holdings Ltd. for the TodayChina channel, which will be distributed free using digital TV technology in New York City.