Like It or Not, the Reputation Graph Is Here to Stay

Klout, the online reputation-ranking service that recently raised a Series C round of financing estimated at $30 million from a host of venture capital firms, has taken heavy fire from critics over the past year. Some people dislike the way the company creates profiles on people without their permission, and others don’t appreciate being reduced to an arbitrary number that can change at any moment. But while Klout’s new round of funding doesn’t guarantee it will actually be able to build a business, the need for some kind of reputation-ranking system on the social Web isn’t going away. If anything, it’s becoming more important with every passing day.

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