Why Windows Store Is a Double-Edged Sword for Developers

Microsoft added fuel to speculations about its consumer-business prowess on Tuesday with the preview of its forthcoming Windows Store, which will accompany Windows 8, but there’s a more fundamental issue facing Microsoft than whether consumers will buy Windows 8 tablets and phones. Unless it’s going to be filled with all Microsoft apps, the new store needs developers, which might be hard for Microsoft to come by as it competes for talent against Apple’s App Store and the Android Marketplace.

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