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‘Viagra in a Condom’ May Make Futura a Target for Reckitt

A new condom that aims to enhance erections may also lift earnings and buyout prospects for unprofitable U.K. drugmaker Futura Medical Plc.

Durex condoms made by partner Reckitt Benckiser Group Plc will contain a dose of Futura’s Zanifil gel inside the tip, boosting blood flow within the penis. The product results in firmer, larger and longer-lasting erections for men who may find wearing condoms challenging, according to Futura.