Branson’s Carbon War Room Launches Jet-Fuel Reduction Initiative

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The Carbon War Room, funded by Virgin Atlantic Airways Ltd. founder Richard Branson, today launched a web and information site aimed at reducing the use of traditional jet fuels by as much as 50 percent.

Branson announced the creation of a ranking system for airlines that use biofuels with the largest publisher of scientific information, Reed Elsevier Plc, owner of the LexisNexis database, during the climate talks in Durban.