'New York Times' Nudges Readers to ‘Level Up’

The New York Times launched a new commenting system with a number of features this week. By far, the most significant is that certain readers with a history of good behavior will be awarded “trusted” status allowing them to post comments without their first having been moderated. Not surprisingly, the system has drawn fire from some readers—in part because graduating to this new level requires a Facebook account—but the motivation behind the move is sound. If media companies such as the New York Times really want to behave like communities (which they should), then they need to encourage their readers to “level up.”

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