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EBay Buys Hunch to Add Custom Recommendations for Shoppers

EBay Inc., the largest Internet marketplace, acquired closely held Hunch.com to add technology that recommends products and services to shoppers.

Terms weren’t disclosed. Hunch, introduced in 2009, delivers customized suggestions to users based on their individual tastes, using information from social networks and other websites, EBay said in a statement today. Adding New York-based Hunch will help improve the shopping and selling experience for customers, EBay said.