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Marketing Marijuana in Colorado as Dispensaries Allowed Profit

At the 2011 Hempcon medical marijuana convention in Denver in October, business lectures and panel discussions shared the program with more provocative events, like a Miss Hempcon pageant, in which scantily clad women, many of them dressed as nurses, danced for the audience.

(The “Hot Ass” and “Best Orgasm” contests were canceled, though they were included at Hempcon events in other cities.) Offering a counterpoint to the spring-break-style high jinks, local attorney Joel D. Russman, speaking at a Hempcon seminar called “Know Your Rights,” warned aspiring medical marijuana entrepreneurs to practice a little restraint when promoting their businesses.