Heron International will seek what it says are the highest residential property prices ever charged in the City of London financial district in a 36-story building that’s due to be completed in 2013.
Homes in the Heron, the tallest apartment tower to be built in the City since 1976, will be offered for about 1,600 pounds ($2,557) a square foot, according to Lisa Ronson, the U.K. developer’s commercial director. That’s more than double the average price in London, which was 734 pounds a square foot, according to a study published by Jones Lang LaSalle Inc. in May. Prices in the luxury glass and steel building are being bolstered by demand from foreign buyers, Ronson said by phone.
