Four Ways to Leverage Weak Connections

If you were surprised at the success of the LinkedIn initial public offering in May, you weren’t alone. The company’s management thought it might be worth around $3 billion, according to advance filings with the Securities & Exchange Commission. The marketplace saw differently and valued the company at more than $9 billion in the first week of trading—even though LinkedIn does not expect to make a profit in 2011. Does this soaring stock price signal the next dot-com boom? Hardly. LinkedIn’s success lies in its ability to provide what I call “the power of weak connections.”

To continue reading this article you must be a Bloomberg Professional Service Subscriber.