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Netflix Bets New Content Deals Will Be Mea Culpa to Angry Users

Netflix Inc. Chief Executive Officer Reed Hastings, reeling from a number of marketing blunders, is forging new content agreements to placate angry customers and reignite subscriber growth.

The mail-order and video-streaming company on Oct. 13 announced a third major content deal in as many weeks, acquiring online rights to TV shows from the CW Network owned by CBS Corp. and Time Warner Inc.