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Hulu Owners May Seek IPO for Video Website After Halting Auction

Hulu LLC’s owners may reconsider an initial public offering of the online video-streaming website after deciding to cancel an auction.

A share sale would let Hulu, owned by News Corp., Walt Disney Co. and Providence Equity Partners, raise capital to add content and help retain senior management, said Laura Martin, a Needham & Co. analyst in Pasadena, California.