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Levi Says Shoppers Balk at Prices, Spurring Caution for Holidays

Levi Strauss & Co. is bracing for tepid consumer spending this holiday season after back-to-school shoppers in the U.S. balked at higher prices on its namesake jeans and Dockers pants.

“It is hard to imagine a very robust holiday season compared to last year,” Chief Financial Officer Blake Jorgensen said in a telephone interview yesterday from San Francisco, where closely held Levi is based. “We remain cautious around where the future is going over the next couple of quarters.”