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Pandora Slow to Lure Mobile-Ad Dollars Even as Users Flock: Tech

Pandora Media Inc.’s online music service is so popular among smartphone users that it’s the most-downloaded free music program on Apple Inc.’s and Google Inc.’s app stores. So far that hasn’t won over mobile advertisers.

Pandora users are listening to more music on Apple’s iPhones and iPads and the devices that run Google’s Android operating system. While more than 70 percent of the service’s usage happens on smartphones and tablets, less than 1 percent of overall U.S. advertising spending is devoted to mobile devices.