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Apple Beats HTC as Nokia Customer Loyalty Has First Decline

IPhone users are most likely to buy their next handset again from Apple Inc. as Nokia Oyj’s customer loyalty dropped for the first time, a survey shows.

About 93 percent of iPhone owners in the U.S. and 88 percent in the U.K., Germany and France said they would probably or definitely go for another Apple handset, said Paul Brown, an analyst at Strategy Analytics, citing a poll. Nokia’s brand loyalty was 63 percent in Europe, compared with 74 percent a year earlier, while only one in two Nokia users in the U.S. plans to buy the next handset from the Finnish manufacturer.