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Jim Beam Maker Chases Women With Skinnygirl Cocktails: Retail

Beam Inc., the newly constituted maker of Jim Beam bourbon, has decided to chase women.

Having spent 216 years catering to guy’s guys -- tattooed singer Kid Rock is a pitchman -- Beam is touting Courvoisier cognac infused with red wine, tart Pucker vodka and low-calorie Skinnygirl cocktails. Beam becomes a separately traded company tomorrow, after splitting from Fortune Brands Inc.